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“I design with a behaviour-first mindset and a circular execution loop”
How I work
“Learn → Strategies → Execute → Test → Learn”
I align teams using behavioural insights, data and shared frameworks.
I turn ambiguity into direction using strategy-first methods.
I scale execution using repeatable patterns, governance and iteration loops.
FEATURED WORK
Recent work that has taken Leadership & Product teams attention
TIM Framework — Intent Activation Across Insurance
A reusable framework (TIM) to convert low-intent insurance users using triggers, tools and value-led engagement.
DESIGN STRATEGY
Reimagining Health Insurance Journeys
Applying the TIM framework to redesign Health Insurance journeys across discovery, evaluation, and conversion.
UX DESIGN
Tata Neu UPI
Repositioning UPI for a Credit-First, Reward-Led India
UX/UI EXECUTION
MORE PROJECTS
Other Business as Usual projects that created impact to Users & Business
Agentic AI for Insurance Documentation
AI pilot project focusing on agentic AI in term insurance post payment form filling and insurance issuance
Badge type 1
Stock broking app
A 6-month project designing trading & portfolio journeys with deep IA, flows and UI for a broking platform.
Badge type 1
Rebuilding Life Insurance on Tata Neu
From Redirection Chaos to Native, End-to-End Ownership
Badge type 1
BONUS PROJECTS / ARCHIVES
Some other work demostrating my past learnings
“I design with a behaviour-first mindset and a circular execution loop”
How I work
“Learn → Strategies → Execute → Test → Learn”
I align teams using behavioural insights, data and shared frameworks.
I turn ambiguity into direction using strategy-first methods.
I scale execution using repeatable patterns, governance and iteration loops.
FEATURED WORK
Recent work that has taken Leadership & Product teams attention
TIM Framework — Intent Activation Across Insurance
A reusable framework (TIM) to convert low-intent insurance users using triggers, tools and value-led engagement.
DESIGN STRATEGY
Reimagining Health Insurance Journeys
Applying the TIM framework to redesign Health Insurance journeys across discovery, evaluation, and conversion.
UX DESIGN
Tata Neu UPI
Repositioning UPI for a Credit-First, Reward-Led India
UX/UI EXECUTION
MORE PROJECTS
Other Business as Usual projects that created impact to Users & Business
Agentic AI for Insurance Documentation
AI pilot project focusing on agentic AI in term insurance post payment form filling and insurance issuance
AI / EMERGING
Stock broking app
A 6-month project designing trading & portfolio journeys with deep IA, flows and UI for a broking platform.
UX /UI Execution
Rebuilding Life Insurance on Tata Neu
From Redirection Chaos to Native, End-to-End Ownership
UX/UI EXECUTION
BONUS PROJECTS / ARCHIVES
Some other work demostrating my past learnings
“I design with a behaviour-first mindset and a circular execution loop”
How I work
“Learn → Strategies → Execute → Test → Learn”
I align teams using behavioural insights, data and shared frameworks.
I turn ambiguity into direction using strategy-first methods.
I scale execution using repeatable patterns, governance and iteration loops.
FEATURED WORK
Recent work that has taken Leadership & Product teams attention
TIM Framework — Intent Activation Across Insurance
A reusable framework (TIM) to convert low-intent insurance users using triggers, tools and value-led engagement.
DESIGN STRATEGY
Reimagining Health Insurance Journeys
Applying the TIM framework to redesign Health Insurance journeys across discovery, evaluation, and conversion.
UX DESIGN
Tata Neu UPI
Repositioning UPI for a Credit-First, Reward-Led India
UX/UI EXECUTION
MORE PROJECTS
Other Business as Usual projects that created impact to Users & Business
Agentic AI for Insurance Documentation
AI pilot project focusing on agentic AI in term insurance post payment form filling and insurance issuance
AI / EMERGING
Stock broking app
A 6-month project designing trading & portfolio journeys with deep IA, flows and UI for a broking platform.
UX /UI Execution
Rebuilding Life Insurance on Tata Neu
From Redirection Chaos to Native, End-to-End Ownership
UX/UI EXECUTION
BONUS PROJECTS / ARCHIVES
Some other work demostrating my past learnings