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Hi, I’m
ARVIND SETHIA
Experience Designer & Strategist
View My Resume
EXPLORE MY WORK
Recent work that has taken Leadership & Product teams attention
View My Work
TIM Framework — Intent Activation Across Insurance
A reusable framework (TIM) to convert low-intent insurance users using triggers, tools and value-led engagement.
Badge type 1
Reimagining Health Insurance Journeys
Applying the TIM framework to redesign Health Insurance journeys across discovery, evaluation, and conversion.
UX DESIGN
Tata Neu UPI
Repositioning UPI for a Credit-First, Reward-Led India
UX/UI EXECUTION
Hi, I’m
ARVIND SETHIA
Experience Designer & Strategist
View My Resume
EXPLORE MY WORK
Recent work that has taken Leadership & Product teams attention
View My Work
TIM Framework — Intent Activation Across Insurance
A reusable framework (TIM) to convert low-intent insurance users using triggers, tools and value-led engagement.
DESIGN STRATEGY
Reimagining Health Insurance Journeys
Applying the TIM framework to redesign Health Insurance journeys across discovery, evaluation, and conversion.
UX DESIGN
Tata Neu UPI
Repositioning UPI for a Credit-First, Reward-Led India
UX/UI EXECUTION
Hi, I’m
ARVIND SETHIA
Experience Designer & Strategist
View My Resume
EXPLORE MY WORK
Recent work that has taken Leadership & Product teams attention
View My Work
TIM Framework — Intent Activation Across Insurance
A reusable framework (TIM) to convert low-intent insurance users using triggers, tools and value-led engagement.
DESIGN STRATEGY
Reimagining Health Insurance Journeys
Applying the TIM framework to redesign Health Insurance journeys across discovery, evaluation, and conversion.
UX DESIGN
Tata Neu UPI
Repositioning UPI for a Credit-First, Reward-Led India
UX/UI EXECUTION